Search results for "Behavioural intentions"
showing 2 items of 2 documents
Nature in malls: Effects of a natural environment on the cognitive image, emotional response, and behaviors of visitors
2019
This study aims to assess the role of a natural environment and its effects on the following components of attitudes: cognitive image, affective response, and behavioral intentions. Using a survey conducted among 292 mall visitors, this study also examines how the perception of the atmosphere in a mall can indirectly affect behavioral intentions. The findings confirm that the components of cognitive image, namely, appealingly design features, may positively influence affective responses at malls. Affective response also positively impacts the behavioral intention of a mall visitor. Affective response features were found to be more powerful than the cognitive image and natural atmosphere att…
The role of trust in cruise passenger behavioral intentions : The moderating effects of the cruise line brand
2014
Purpose– The purpose of this paper is to develop and test a framework to investigate the relationship between perceived value, satisfaction, trust and behavioral intentions and the moderator effect of the cruise line on cruise passengers’ perceptions.Design/methodology/approach– A structural model was developed. In order to verify the hypotheses, a total of 729 cruise passengers were sampled. The study of the data used structural equation models by means of a multi-group analysis.Findings– The results of this study suggest significant paths to increase behavioral intentions: perceived service quality? satisfaction? trust?. In addition, it has been proved that the cruise line moderates the r…